Friday, November 13, 2009

Reinventing the Bar Code

Reinventing the Bar Code













Almost everything that you buy from retailers has a UPC bar code printed on it. These bar codes help manufacturers and retailers keep track of inventory. They also give valuable ­information about the quantity of products being bought and, to some extent, by whom the products are being bought. These codes serve as product fingerprints made of machine-readable parallel bars that store binary code.


Created in the early 1970s to speed up the check out process, bar codes have a few disadvantages:



  • In order to keep up with inventories, companies must scan each bar code on every box of a particular product.

  • Going through the checkout line involves the same process of scanning each bar code on each item.

  • Bar code is a read-only technology, meaning that it cannot send out any information.


RFID tags are an improvement over bar codes because the tags have read and write capabilities. Data stored on RFID tags can be changed, updated and locked. Some stores that have begun using RFID tags have found that the technology offers a better way to track merchandise for stocking and marketing purposes. Through RFID tags, stores can see how quickly the products leave the shelves and who's buying them.


In addition to retail merchandise, RFID tags have also been added to transportation devices like highway toll passcards and subway passes. Because of their ability to store data so efficiently, RFID tags can tabulate the cost of tolls and fares and deduct the cost electronically from the amount of money that the user places on the card. Rather than waiting to pay a toll at a tollbooth or shelling out coins at a token counter, passengers use RFID chip-embedded passes like debit cards.


But would you entrust your medical history to an RFID tag? How about your home address or your baby's safety? Let's look at two types of RFID tags and how they store and transmit data before we move past grocery store purchase­s to human lives.

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